When is Amazon Prime Day? Here’s everything you need to know

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When is Amazon Prime Day? Here’s everything you need to know


Summer has officially arrived (we hope), but while the rest of us are busy planning our next BBQ, seasoned shoppers are busy Googling “When is Amazon Prime Day 2024?” in anticipation of one of the biggest sales events of the year.

Sure, it kind of feels as though we’ve barely had time to catch our breath since Prime Day ‘take-one’ from earlier last year (Prime Big Deal Days, anyone?)… but trust us when we tell you that the actual Prime Day – AKA the real deal that’s yet to take place – serves up even bigger savings that can be just as impressive as the discounts we usually see on Black Friday.

And while the online retailer hasn’t officially confirmed the exact dates as of yet, based on our expertise as shopping editors, we’d say that it’s safe to assume that the two-day-long sales event will likely fall on mid-July, especially given that Prime Day 2023 took place on July 11-12th.

That said, Amazon Prime Day isn’t just for cordless vacuum deals, mattress deals, Bluetooth smart speakers, Echo Devices, smartwatches and gadgets by Bose and Sony – although not going to lie, we think those are still the crème de la crème of Prime Day deals. But if there’s anything previous Prime Day events have taught us, it’s that the discounts don’t stop there.

While Amazon may not be your go-to choice for luxury beauty and fashion on the daily, it’s sure as heck worth checking out on Prime Day. In the last three years, we’ve seen no shortage of offerings on everything from the celeb-adored JW Pei handbag to elite GHD hair tools, derm-approved face serums from Medik8 – and that’s just the tip of the iceberg. Whether you’re after summer capsule wardrobe essentials or if you need a top-up of your favourite sunscreen for face or your go-to eau de parfum, Prime Day sales offer up a great opportunity to do so while saving a good chunk of ££.

In the spirit of finding genuinely worthwhile discounts to stock up on all things fashion, tech, beauty, homes and interiors that have been sitting in our wish lists for longer than we can recall, we’re here to help you get an idea of what Amazon Prime Day could have in store for us in 2024. So as we’re patiently waiting to get word of confirmation from Amazon – here’s everything you need to know, including potential dates, how to take part and a snapshot of some early deals for you to enjoy in the meantime.

SKIP TO: When is Amazon Prime Day? | What’s the difference between Prime Day and Prime Big Deals Day? | What is Amazon Prime Day? | How can you take part? | What was the Amazon Prime Early Access Sale? | How to plan for Amazon Prime Day well | What are the best early Amazon Prime Day deals to shop?

When is Amazon Prime Day 2024?

Amazon still hasn’t officially confirmed as to when Amazon Prime Day will be taking place, however, if we were to rely on the previous years, we’d assume that it’ll likely fall on mid-July. Given that last year’s Prime Day took place on July 11-12th (which fell on a Tuesday and a Wednesday), we could assume that this year’s event could potentially be scheduled for either the 9-10th or the 16-17th of July. Either way, it’s safe to assume that we won’t have to wait too long until we know for sure.



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