The ASOS Black Friday sale is always big news among the fashion crowd. Whether you fancy picking up some Christmas presents or (more selfishly) making some additions to your winter wardrobe, it’s well worth having a scroll through the countless ASOS Black Friday deals on offer. And if last year’s impressive 80% off sale is anything to go by, we’re in for a treat next week.
Impulse shopping is never a vibe, but if you’re anything like us, you’ve likely got an ASOS wish list of stalwart wardrobe staples as long as your arm. Timeless black wool coats, The Frankie Shop-inspired quilted jackets, Gigi Hadid-approved UGG boot minis or a few pieces of Topshop knitwear that look endlessly more expensive than they actually are. It’s with those pieces – the ones that you’ve liked for ages, that will stand the test of time and that will have a place in your wardrobe for years to come – that are worth investing in for less. Slow fashion, in a time of speedy sales.
With that in mind, it’s time to get prepared. There are already some warm-up ASOS Black Friday deals live if you really can’t wait (more on that later) but if your patience is saint-like, use your time to bookmark some pieces from our edit ahead of the big day.
When does the ASOS Black Friday sale start?
As always, we can expect a huge Black Friday weekend sale from ASOS. The official event will run from Friday 24th to Monday 27th November — but they’ve kindly kicked things off a little early with their pre-sale, which you can shop now.
Ideal if you’re itching to nab some new items, this epic pre-sale includes thousands of fashion and beauty buys — with discounts of up to 70%. So it’s well worth having a scroll now if you can’t bring yourself to wait for Black Friday weekend.
What should you buy in the ASOS Black Friday sale?
From clothes and shoes, to skincare and make-up, ASOS are known to include every department in their epic Black Friday sale. With so many items boasting major markdowns, it’s the perfect opportunity to invest in something you’ve been eyeing up for a while — like a statement winter coat, a pair of chunky trainers, or a sequin dress to wear to your office Christmas party. Ahead, you’ll find our top picks – some of which are discounted already, and others which we’re holding out hope for.
Shop Fashion Favourites:
Shop Winter Essentials:
Shop Christmas Party:
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When is Black Friday?
Black Friday 2023 takes place on Friday 24th November this year, that is: the day after America’s Thanksgiving holiday. Last year, it took place on Friday 25th November. It will run until midnight on Monday 27th November (Cyber Monday).
What is Black Friday?
ICYMI, Black Friday is an international shopping bonanza, with thousands upon thousands of brands discounting their stock in-store and online to their lowest prices of the year. It was once a one-day sale, but it has now evolved to a four-day event which takes up the entirety of the last weekend of November (with warm-up sales before that to boot).
There are Black Friday coat sales and Black Friday designer deals to shop, Black Friday hair dryer deals to be had, and Black Friday travel deals aplenty. Expect OLED TV deals, Apple device sales (iPhones, Apple Airpods Pro, Macbooks and iPads included), and discounts on washing machines, laptops and gaming devices like the Nintendo Switch or latest Xbox. Not one for you, perhaps, but the perfect chance to shop for Christmas gifts for boyfriends, Christmas gifts for mums and the best gifts for her early.
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