Why the World Went Wild for Loewe’s Draped Designs

Most luxury labels are instantly recognisable by one of two things: a logo or a monogram. Think the Gucci double-G or Louis Vuitton’s signature canvas. In rare cases, the shape alone becomes the symbol—Hermès’ Birkin, we’re looking at you. But Loewe has achieved something even more elusive: a silhouette so distinctive, it has become the brand’s signature. Enter: Loewe’s new wave of draped designs.

First seen on the Spring/Summer 2025 runway, these pieces—particularly a butter-soft brown leather jacket—have already made their way into the wardrobes of some of fashion’s most discerning names. Tracee Ellis Ross, Aimee Song, Ayo Edebiri and Taylor Russell (the face of Loewe’s SS25 campaign) have all been spotted in the designs. And with good reason: the pieces are equally subtle yet striking, offering an “if you know, you know” signal to fashion fans across the globe.