Why Is Louis Vuitton’s Neverfull More Appealing Than Ever?

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Why Is Louis Vuitton’s Neverfull More Appealing Than Ever?


It’s true: When it comes to mixing functionality and style, the Neverfull beats out the brand’s more fanciful best-sellers like the Speedy and Pochette. Tiffany Moon — a Dallas-based anesthesiologist, creator, and former cast member of The Real Housewives of Dallas — used it for years as her diaper bag. “It’s so collapsible, I can fit it in the basket of the stroller,” she explains. Gab Waller, a Los Angeles-based personal luxury shopper, says that the Neverfull is both “the ideal everyday tote bag” and a “statement piece.” “The consumers are proud to wear it because it’s very iconic,” she says, referencing its signature monogram print and silhouette. 



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