What the hell happened to body positivity?

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What the hell happened to body positivity?


Like Lottie Moss almost did. On Thursday 12th September, the 26-year-old model revealed she was rushed to hospital after taking a high dosage of Ozempic. “A few months ago, I was not feeling happy about my weight,” the younger sister of Kate Moss said on her podcast, revealing she obtained Ozempic through a friend.

“It was from a doctor, but it wasn’t like you go into a doctor’s office and he prescribes it for you, takes your blood pressure, and takes tests,” she said. Lottie increased her dose because of her desire to lose weight, and ended up in the emergency room. She suffered a seizure caused by dehydration. Lottie describes her “face clenching up,” that her “whole body was tense”, and that it “was honestly one of the scariest things that has ever happened to me in my life.” She adds that she would “rather die any day than take it again.”

Lottie Moss dropped from 60kg to 53kg in just two weeks.

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The same day, it was announced that Kourtney Kardashian’s “wellness” brand, Lemme, is launching a weight loss supplement. The appetite and weight management capsules are, the brand claims, an “all-natural” form of GLP-1, the hormone found in drugs like Ozempic. Despite being called ‘GLP-1 Daily’, the capsules do not actually contain any GLP-1 (note to self: Google ‘marketing and advertising guidelines’) but instead use lemon, saffron and orange extracts to mimic its affects.

This from a woman who, in the months since welcoming her fourth child, seemed to somewhat dismantle the Kardashians’ long-held position of toxic body ideal perpetrators. She shared messages of postpartum body positivity and called out body-shaming comments on social media. “I’ve finally reached my goal weight of don’t fucking care. My body is the least interesting thing about me,” read one quote she shared. Three months later, and Lemme stands to make a boat-load of cash – the supplements will cost $72 (£55) for one month’s supply – profiting from women’s body insecurities.

We know that women’s bodies are not one-size-fits-all. So many factors – from genetics to economic privilege – dictate how fat or thin we are. Most of us know this. So why do so few of us accept it? It won’t happen until body acceptance becomes a societal shift, rather than a trend. Until we all feel comfortable just buying the damn jeans in a bigger size. Until we finally stop being terrified of the word ‘fat’.


For more from GLAMOUR’s Website Director and Body Talk columnist, Ali Pantony, follow her on Instagram @alipantony.

For advice or information on the topics mentioned in this article, contact Beat, the UK’s leading eating disorder charity, on 0808 801 0677.





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