This Viral Coach Purse Is 2023’s Wedding-Guest Bag

This Viral Coach Purse Is 2023’s Wedding-Guest Bag

Welcome back to wedding season. We’ve returned to invitations crowding our inboxes and alerts to RSVP. Despite all this, we’re still struggling to find accessories to match our look for the first event. Comfy dancing shoes for outdoor soirées are a given, but finding the right bag? *groan* Where do we even begin? Thankfully, Coach’s Tabby Collection has all the latest plushy shoulder bags in a wide range of cheerful spring hues that’ll effortlessly complete any wedding guest ensemble.

If you haven’t already witnessed these adorable silhouettes surfacing on your FYP, it’s time to hop on the bandwagon. The brand’s Tabby Collection has become a viral sensation. On TikTok, #coachtabby has 23.2 million views, with the viral #pillowtabby at a growing 15.9 million views. Fashion enthusiasts are obsessed with the unveiling of the brand’s nostalgic designs in new creative styles and playful shades — and, following suit, I’m here to share with you why the Coach Tabby Bag is the ultimate spring wedding guest accessory for 2023.

While I’ll be solely focusing on the best-selling Pillow Tabby Shoulder Bag, I’ve highlighted other notable handbags from the collection. The bag I’ll be reviewing comes in two sizes: the smaller Pillow Tabby 18, which costs $395, and the larger Pillow Tabby 26, priced at $550. I’m a go-big-or-go-home type of shopper, so I opted to review the larger size. If you’re a fan of marshmallow-y padded puffer jackets, the Pillow Tabby has a similar feel to it. Coach put its magical spin on the classic style by adding playful pastel colors that evoke Y2K vibes.


Coach Pillow Tabby Shoulder Bag 18, $395

The structure of the Tabby Bags is an unmistakable nod to Coach’s iconic 1970s aesthetic. Its various styles, which range from messenger bags to crossbody wristlets, are largely crafted from polished Nappa leather, with select items made of canvas and translucent jelly purses, and each design has Coach’s signature hardware.

In addition to neutral hues, the stylish shoulder bags are available in a rainbow of candy-colored shades, like powder pink, sunny yellow, and violet. And the collection of pastel-hued handbags couldn’t have arrived at a better time, now that we’re transitioning into spring and searching for more brightly colored accessories. You can pay homage to this summer’s Barbie movie with a Barbiecore pink wristlet or invest in the bigger ivory Pillow Tabby for a handbag that’ll match any silhouette. 

Styling The Bag For Casual & Luxe Weddings

Does the handbag work for laid-back weddings? Absolutely. The Pillow Tabby gives off two different vibes, depending on how you style it. When I wore a tweed blazer, it looked chic and elevated. You could easily pair it with a pleated maxi skirt for casual weddings or a semi-formal affair. The ivory shade and padded aesthetic bring in a bit of softness, which suits dreamy nuptials. For a luxurious wedding, the darker-hued Pillow Tabby bags, like the brass/black and pewter/yellow gold would seamlessly match with your black-tie gowns.

The brand wasn’t also kidding when it called it the “Pillow bag.” The ultra-soft shoulder bag feels like a cloud, and it is super-lightweight to carry. The short strap comfortably rests on my shoulder, and it feels like a pillow when my arm rests against the cushy exterior.

What Fits Inside The Bag?

The plushness definitely engulfs the entire bag, but you can still fit the necessities. I used my fiancé’s wallet, work phone, apartment keys, and my compact to show that bigger items could fit. One thing worth noting is that the pocket in between the bag’s two sides only has room to hold thin items, like credit cards or maybe a pocket mirror. However, since the bag is so soft, there’s room if you really want to pack in more things with a little push — even in the back compartment, which I thought had less room than it actually does. At the same time, for most weddings, you tend to only carry simple items like a compact cushion, wallet, and your favorite lipstick.

When you first open the bag, there’s a longer strap inside, which you can attach, enabling you to wear it as a crossbody as well as a shoulder bag. The longer strap is ideal to loop on your chair, so your shoulder bag doesn’t keep falling on the ground if guests bump into it while walking between tables. Also, as an avowed organizer, I appreciated the two compartments inside the bag and the thin zippered pocket separating them. Realistically, I don’t know if I would use the pocket in between, but it’s nice to have some sort of divider. Maybe to hold a wedding card for the happy couple? I also carry only my necessities when I go out, and this bag is the perfect size for those with similarly minimalist packing styles.

Overall, it’s an adorable-looking bag to have in your collection. You can style it for weddings or other elevated events, or wear it on the daily. I can see why the TikTok queens and kings are obsessed with it. The only issue I had? After trying the cream hue, I want one in every shade.

Shop The Tabby collection at Coach


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