This is probably the most popular men’s fragrance in the world—and I insist my husband always keeps a bottle

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This is probably the most popular men’s fragrance in the world—and I insist my husband always keeps a bottle


Dior Sauvage is, hands down, one of the most popular and bestselling men’s fragrances of our time. It tops bestsellers lists year after year, and it has probably become one of the most iconic fragrances of the 21st Century, full stop. And while I appreciate that not everyone likes a widely-worn scent (myself included), Sauvage deserves an exemption from such preferences. Why? Because it is, hands down, the most versatile, great smelling and wearable men’s scent in existence.

Look, I know what you’re thinking, and I too am aware of the commentary around Sauvage at the moment—you only have to step foot into any given bar on a Friday night and be somewhat accosted by its fresh, citrusy aroma. In 2024, it feels like everyone considers it their signature scent. But, in my opinion (which I hope carries some weight, having been a beauty editor who has worked with fragrance every single day for the past nine years), Sauvage’s popularity shouldn’t deter anyone from buying into it—particularly when it comes to the other blends that aren’t the classic Eau de Toilette.

(Image credit: Shannon Lawlor)

You can’t deny it, Sauvage is a total work of art and exists as a wonderful sort of fragrance chameleon (similarly to Bleu de Chanel)—it works for anyone at any time, working in the exact way you want it to and when. Take my husband, for example. Over the years in this job, I have created somewhat of a fragrance monster out of him. Not a single one of his ‘signature scents’ costs less than £200 and, for the most part, he will only wear niche fragrances—the minute he smells it on somebody else, he wants out.





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