This bag has experienced a 300% increase in search, thanks to Succession

If you have been on the internet this week, you’ve likely seen memes about a “ludicrously capacious” bag (opens in new tab). The viral moment came courtesy of the season four premiere of Succession, and describes the accessory of choice that Cousin Greg’s date brings to Logan’s birthday party. 

“Everyone’s laughing up their sleeves about your date, because she’s brought a ludicrously capacious bag,” the line of dialogue explains. “What’s even in there, huh? Flat shoes for the subway? Her lunch pail? I mean, Greg, it’s monstrous. It’s gargantuan. You could take it camping. You could slide it across the floor after a bank job?”