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When the Reformation sale alarm sounds, I turn into a different person. Truly. All thoughts of ‘I probably don’t need another summer dress’ are thrown out of the window, and I begin adding to cart like Becky Bloomwood from Confessions of a Shopaholic.
That was exactly what I did at approximately 8am this morning, having been notified to the fact that there’s currently 30% off everything from wedding guest dresses (for summer, autumn, winter and spring), to knitwear and jeans.
Even celebrity-adored designs have gone into the sale. Remember those two-tone loafers that Taylor Swift was spotted in with Travis Kelce? They’re discounted by £80 and currently in stock in every size. That pink floral maxi dress Paris Hilton wore on Instagram recently? That was Reformation’s Shayla dress, which is marked down by over £100. And that midi wrap dress Jennifer Aniston sported to a The Morning Show event was the brand’s iconic Kourtney dress which is – you guessed it – also on sale.
LOS ANGELES, CALIFORNIA – JUNE 02: Jennifer Aniston attends the Emmy FYC Event for Apple TV+’s “The Morning Show” at Paramount Studios on June 02, 2024 in Los Angeles, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)Axelle/Bauer-Griffin
At this point, Reformation needs no introduction; the eco-minded, Los Angeles-based brand is the place to go for your capsule wardrobe essentials with other celebrity fans such as Katie Holmes, Gigi Hadid, and Meghan Markle. Not to be outdone, Jennifer Lopez loves it so much that she wore multiple Ref dresses on her honeymoon two years ago.
Everything from the clothing to the accessories is typically priced between £100 – £800, and, as the brand is so popular, there are rarely any discounts to be had. So when a clearance does occur, one like the summer sale that’s happening RN, you want to act fast. The markdowns are only around for a limited time and things are already flying off the virtual shelves…
For more from GLAMOUR UK’s Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.