The Reformation Black Friday sale is serving up 25% off wardrobe staples adored by Gigi Hadid, Kendall Jenner & Emily Ratajkowski

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The Reformation Black Friday sale is serving up 25% off wardrobe staples adored by Gigi Hadid, Kendall Jenner & Emily Ratajkowski


Reformation’s Black Friday sale has arrived for 2023, and it’s one that always gets us excited. The fashion brand launched its sale two days early this year, delivering an incredible amount of Black Friday clothing deals, and promising markdowns that are just too good to forgo.

If you’re not familiar with the LA-based brand, let us acquaint you. First founded in 2009 as a stockist of vintage clothing in Los Angeles, Reformation quickly expanded into creating their own collections with a focus on sustainability. The label’s designs are adorned in fun prints and decorative details, and crafted from low-impact materials, rescued deadstock fabrics and repurposed vintage clothing.

Many of Kendall/Gigi/Hailey/EmRata’s most-worn wardrobe staples are from Reformation, and from today until Monday 27th November, most styles on the brand’s website are discounted with 25% off. Think: puff sleeve floral tops, satin skirts, shoulder bags, and floaty bias-cut dresses with delicate tied shoulder straps (that make the dreamiest wedding guest dresses).

The brand has generated quite the VIP following over the years, with big-name celebs spotted wearing Reformation pieces time and time again. And it just so happens Ref’s Black Friday sale includes many of these coveted celebrity favourites. Trust us, this is the Black Friday sale you don’t want to miss. Race ya to the checkout!

Skip to: Our top picks | Does Reformation take part in Black Friday? | When is Reformation’s Black Friday sale? | How much is Reformation’s delivery on Black Friday? | Are Reformation’s Black Friday deals available in store? | What is Black Friday? | When is Black Friday? |

Keep scrolling to shop 25% off celebrity-approved pieces in the Black Friday Reformation sale.


Reformation Black Friday dresses:

Nowhere does dresses like Reformation, and Jennifer Lopez, Kaia Gerber, Taylor Swift, and Emily Ratajkowski have all worn frocks from the label. Now, you can steal their style at a fraction of the cost. (PSA: for EmRata’s dress, head this way).

Elsewhere, if you’re looking for a new dress for the colder weather – did someone say winter wedding guest dresses?! – there’s a tonne of options in the sale. We’ve also got our eye on the brand’s best-selling sequin dresses and satin skirts ahead of party season, but there’s a wealth of floaty bias-cut numbers and gorgeous midi dresses to choose from too.

Reformation Black Friday knitwear:

While satin dresses and silky skirts will see you through party season, a cosy knit is a wardrobe mainstay. Reformation has a plethora of styles on offer right now, from buttery-soft cashmere sweaters, oversized pullovers, knit tops, and relaxed fit cardigans. Here’s what on our wish list:

Fantino Cashmere Collared Cardigan

Cashmere Boyfriend Sweater

Jadey Cashmere Oversized V-Neck Sweater

Dana Cashmere Crew Sweater

Reformation Black Friday coats:

As we lean into winter, we’re betting a heavy-duty coat will become your most worn item of the season. Reformation has everything from season-transcending trench coats to almost floor-sweeping wool coats and puffer jackets that will swaddle you all season. This year, we’re leaning into the brand’s premium outerwear, like its sleek trenches and double-breasted wool coats that strike the perfect balance between style and functionality.

Paley Double Breasted Coat

Reformation Black Friday shoes:

The best time to invest in some high-quality footwear is during the sale season. Reformation’s sustainable shoe range spans from knee-high boots that are a confident accompaniment to any cold-weather look to towering stilettos and preppy loafers that you’ll reach for time and time again. Right now, we’re eyeing the brand’s on-trend ballet pumps to wear with everything from slinky slips to oversized shirts and wide-leg jeans.

Does Reformation take part in Black Friday?

Yes! For the past few years, the retailer has offered 25% off absolutely everything — and 2023 is no different. In the past, the site wide discounts has been known to last the entire weekend, all the way until midnight on Cyber Monday.

When is Reformation’s Black Friday sale?

Black Friday always falls on the last weekend of November which, this year, is the 24th. However, Reformation seems to be a fan of the ‘early sale’ trend, launching its deals two days before actual BF! This year, the sale started on November 22nd, and will end on November 27th, giving shoppers a couple of extra days to decide on purchases.

How much is Reformation’s delivery on Black Friday?

Lots of Black Friday shopping is done online these days, so delivery is an important consideration. Thankfully, Reformation is offering free delivery, with most shipments taking around 2 working days to arrive for those outside of the U.S. Take note: if you are located in the UK and your order is under £100, a shipping fee of £6 will apply.

Are Reformation’s Black Friday deals available in store?

Absolutely! Reformation now has several stores in London so you can check out the brand’s discounted pieces in store for Black Friday. There’s branches in Notting Hill, Battersea Power Station, Chelsea, and Covent Garden.

What is Black Friday?

Black Friday is an annual shopping event which originated in America, taking place the day after Thanksgiving. Fast forward to 2023, and it has become a pretty big deal in the UK, with many of our favourite high-street brands and luxury stores offering some kind of discounts across their product lines. The shopping event is the perfect excuse to treat yourself to items you’ve been bookmarking throughout the year, by shopping them at discounted rates.

When is Black Friday?

Black Friday always falls on the last weekend of November which, this year, is the 24th. Cyber Monday follows closely after on Monday, 27th November, and often marks the final day of the sales event for many retailers. In our experience, plenty of brands slash prices ahead of the big day, with discounts going live at the beginning of the month. We recommend checking out individual retailer sites for specific details around their sale to ensure you get the best Black Friday discounts.

More Black Friday 2023

For more Black Friday deals, head this way for the AllSaints’ Black Friday sale, over here for the best Black Friday clothing deals, and right here for Black Friday handbag sales you won’t want to miss. We’ve also found all the best Black Friday beauty deals to update your skincare wardrobe for less, as well as deals on all your favourite beauty brands at the Sephora Black Friday sale.



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