The White Lotus star Michelle Monaghan wore hers – in pink – as a pouch at the Spring/Summer 2025 Ferragamo show; while the German model Maya held hers, in black, by its base with the handles still on show. Let’s call it almost clutch-style. The influencer Nara Smith did hold hers by its double handles.

On the runway, it was teamed with twisted and draped looks, a modern take on a Grecian gown here and a balletic ensemble there – the whole collection had been inspired by dance, according to the brand’s creative director Maximillion Davis, who joined Salvatore Ferragamo in 2022.

The bag in question? It was the storied Italian brand’s new Soft-bag, which takes direct inspiration from an archival style.

Notably, Ferragamo is a brand known for its accessories, though shoes perhaps spring to mind more than bags, given that when it was founded in 1927 in Naples by Ferragamo himself, the idea was to create and produce ladies footwear. Which it has successfully done for many years.

But the Soft-bag has many seductive qualities. Not least because it’s the sort of bag you can give a hug and a squeeze, which makes it rather like a constant companion. A prerequisite, really, for a classic or go-to bag.

Key to the design of the Soft-bag is the volume, as well as shape and softness (see point above). It is rounded and has pleated sides, which makes it flexible and versatile, the pleats contributing to its slightly squishy-ness (but not too much, this is still quite a serious sort of bag).