1. Stick to an enhanced version of your natural shape

“I always recommend sticking to a shape similar to your natural brow shape and placement,” says Nilam. “They say to enhance what you were born with – and I agree. I never recommend following brow trends like the 90’s Pamela Anderson brow, that really didn’t do us many favours.”

The most important thing is to work with your natural brow shape, rather than against it, adds Sherrille Riley, founder of Nails & Brows, Mayfair. “Then go in with brow products and treatments to enhance, fill in gaps or add volume.”

2. Don’t let your brows overpower you

Nilam says: “Make sure the size of your brow is relative to the size of your face. A full brow can overpower a small face, so you don’t want your brows to walk into the room before you do! A really thin brow will make a fuller face look even bigger.”

Also resist the urge to pluck your brows at first sight of hair growth. “Excessive plucking and over-shaping can permanently damage your brow hairs,” says Sherrille.

3. Match the size of your brows to your face shape

“The size of your brow should be in line with the size of your face,” says Nilam. “If you have a long face, you don’t want an arched or high-set brow, as it will make the face look longer. A straight, flat brow on a square face will accentuate the square shape, so if you add in an arch to lift the brow, the face will look softer. Having a round brow on a round face will accentuate that shape, so a brow with an arch will give it more of an oval look.”

4. Choose your colour wisely

“The right-shaped brows can make your face look slimmer, shorter and more youthful,” says Nilam. But it’s not just about the shape – it’s also about the colour.

“If you like a dark brow, try not to have a big brow as this will overtake your whole face. Really dark brows can look harsh, so it’s best to have a lighter softer brow.”