The 10 best watch launches from Watches & Wonders 2025

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The 10 best watch launches from Watches & Wonders 2025

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The annual Watches & Wonders fair in Geneva gives timepiece lovers a sparkling insight into the boldest and brightest new launches of the season (and for many months to come) from an international roster of the very finest watchmakers.

This year’s edition certainly didn’t disappoint, with a record 60 brands showcasing hundreds of new watches of every conceivable kind – from sleek and simple ‘time only’ pieces, to spectacular bejewelled watches, via the world’s thinnest tourbillon (Bvlgari’s Octo Finissimo Ultra, just 1.85mm thick) and the most complicated wristwatch ever created (the Vacheron Constantin Solaria, which boasts 41 different functions). There truly was something for everyone.

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