Kylie Jenner may be the mother of lip kits but she’s just to tapped into unknown when she decided to launch the Kylash Volume Mascara. Like any good...
There's a new beauty brand heading your way and you're going to want details. Merit Beauty has already been busy recruiting loyal fans stateside since it launched in...
We can all agree that TikTok is the birthplace of some of the best (as well as the weirdest) beauty trends. This week, “anti-mascara” is sweeping our For...
Though this manicure might look complicated, an experienced nail artist will know exactly what to do. Streets explains, “To create iced coffee glass...
Watch out, Boyfriends — we’ve got a new fixation.Lia Toby/Getty ImagesHow did he promote previous albums?All of this follows the marketing blueprint Styles...