For Nneka, one important way to destroy the inequity between the women’s and men’s leagues is for everyone to invest in women’s sports. And it’s okay to start small and then work your way up. The Nigerian-American advocate says the first move can be watching a game, which more people are doing. This past season, the WNBA enjoyed their most-watched season since 2008. And the league set high numbers for social media and digital engagement and merchandise sold.