Home Makeup My go-to brand for luxury, minimalist clothing just launched a perfume—and it’s every bit as cool as I hoped

My go-to brand for luxury, minimalist clothing just launched a perfume—and it’s every bit as cool as I hoped

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My go-to brand for luxury, minimalist clothing just launched a perfume—and it’s every bit as cool as I hoped

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If there’s one thing I’ve learned about fragrance in my years as a beauty editor, it’s that the definition of the best perfume (opens in new tab) is totally subjective. While some people like sweet, gourmand scents (Fashion’s Digest UK’s beauty writer, Grace Lindsay, is a big fan of these perfumes—particularly the new trend of pistachio notes (opens in new tab)), some prefer light, fresh perfumes (opens in new tab), while others might be drawn to deep, long-lasting fragrances (opens in new tab). Personally, I like to dabble in all kinds of different perfumes, they just have to possess something totally unique.

You see, one of my biggest beauty fears is that I might smell the same as everybody else. I’ll put my hands up and say it: I’m a total perfume snob. As a beauty editor whose job it is to test every fragrance that comes my way, my collection of perfumes is excessive, and a bottle has to be really special and unique for me to want to keep ahold of it. And this week, something came my way which very much did—Anine Bing Rose Wood. 

Anine Bing Rose Wood Eau de Parfum

(Image credit: Shannon Lawlor)

You might know the name Anine Bing through her work as an influencer, or perhaps through her namesake brand’s iconic leisurewear and highly sought-after oversized blazers. Personally, I’m a huge fan of Anine Bing fashion. Some of my go-to winter coats and trans-seasonal investment pieces are Anine Bing. The minimalist designs ooze the kind of laid-back chicness that just speaks to me. And, up until last week, I didn’t even know the brand offered fragrances.



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