I’ve never worn a perfume as much as I have this one—and it only goes on sale once a year

I don’t make it much of a secret that I think most Black Friday beauty sales are naff. I’d be willing to bet money on most of the beauty products that enter Black Friday sales being available for cheaper at various other points throughout the year. However, there is one brand I bookmark at this time every year—yes, the Merit Black Friday deals are actually worth your attention.

For starters, it is the only sale the brand has all year, meaning you truly can’t get your hands on any Merit Beauty products for cheaper at any other time. Beyond that, Merit is genuinely a beauty brand that I use every single day. In fact, most of the products in my daily rotation come courtesy of Merit. The brand produces seriously chic, easy-to-use, seriously effective products—perfect for lazy girls like myself. The thing that really seals the deal for me when it comes to shopping Merit over Black Friday, however, is the fact the brand offers blanket discounting across the entire site. Yes: there is 20% off everything on site at Merit right now (and that doesn’t include the brand’s sets which have even higher discounts). And that, my friends, means you can bag Merit Retrospect perfume for just £63.20 this week.

Merit Retrospect has caused somewhat of a storm in recent weeks. Since its launch last month, the fragrance has become the thing to wear on your neck. It’s so good, in fact, that despite being a fragrance-specialist beauty editor who owns hundreds of perfumes and rarely wears the same perfume twice in one month, not a week has passed where I haven’t doused myself in Retrospect. The intensely powdery fruity-floral has quickly become my most complimented perfume of the year. It’s so good that nine of my closest friends have informed me it’s at the top of their Christmas lists this year. So, it’s needless to say I have been patiently waiting for Merit’s Black Friday sale to drop so that I can stock up.