I’m really fussy when it comes to perfumes, but this under-the-radar brand doesn’t have one dud scent

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I’m really fussy when it comes to perfumes, but this under-the-radar brand doesn’t have one dud scent


I know exactly what I like when it comes to fragrance and my perfume collection makes no secret of it. In my somewhat extensive stash you’ll find no shortage of clean laundry detergent scents, modern rose fragrances and warming vanilla perfumes; I prefer effortless, easy-to-wear fragrances and seek out sweet-yet grounding notes like patchouli and violet, and skin scents over more audacious power perfumes.

Most importantly, though, I like to smell unique. Sure, the most popular perfumes are well-liked for a reason—they smell damn good—but there is nothing better than receiving a compliment on a lesser-known, niche perfume that smells amazing. And there’s one brand that I’ve been complimented on almost every time I’ve worn it over the last few weeks: Bibbi Parfum.

(Image credit: Mica Ricketts)

A relative newbie to the fragrance world, Bibbi launched in October last year, founded in Paris by Swedish-born creative Stina ‘Bibbi’ Seger. Inspired by the visions and encounters that Seger experiences while meditating, the perfumes themselves are like stories in a bottle—each one designed to take you on an olfactory journey. As someone that deeply believes in the transformative nature of scent, and is a huge fan of wellness perfumes, I felt an affinity with Bibbi’s ethos before I’d even tried the fragrances. But, it turns out, the perfumes themselves are utterly extraordinary.





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