I’m a fashion writer – here are the wardrobe essentials I’d actually buy in the Prime Day sale

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I’m a fashion writer – here are the wardrobe essentials I’d actually buy in the Prime Day sale


Amazon Prime Big Deal Days are rife with everything from beauty deals to homeware deals and even sex toy deals, but PSA, Amazon Prime Day fashion deals are where it’s really at.

Today and tomorrow (the 8th and 9th October) make for the second Amazon Prime Day 2024, and while it’s an event we never fail to mark our calendars with, it’s also one which never gets any easier to navigate.

Discounts on clothing, particularly from brands of note, are a bit of a minefield unless you know where to look – and luckily, I do. I’m here to bring you the best deals of them all, including the hidden ones no one’s spotted. It’s sort of my job as a fashion writer, after all…

Aside from all the discounts on perfumes, Olaplex hair care and Maybelline’s Sky High mascara that are, of course, always worth checking out too, what better time than at the start of autumn/winter – which is arguably the hardest time of year to dress – than to treat yourself to some new wardrobe heroes?

Think: winter coats, women’s boots, jeans, knitwear, runway-approved leopard print and party season-ready shapewear. When brands like Levi’s, Calvin Klein, JW PEI and UGGs are reduced in price, you move quick – and PSA, they are…

SKIP TO: When is Amazon Prime Day 2024 | Amazon Prime Day fashion deals | Amazon Prime Day dress deals | Amazon Prime Day handbag deals | Amazon Prime Day jewellery deals | What is Amazon Prime Day.


When is Amazon Prime Day 2024?

The second Amazon Prime Day 2024 officially started first thing this morning (the 8th October) and will run right up until the last second tomorrow night (the 9th), so there’s truly no time to waste. It’s worth shopping as soon as you can, too, because some of these deals are currently as good as they’re going to get thanks to lightning deals – so don’t miss the boat and end up paying more for something later.

Remember, though: you have to be an Amazon Prime member to be eligible for all the limited-time sale event discounts – so sign up ASAP if you haven’t already.

Save even more when you shop the Amazon Prime Day fashion deals with these Amazon discount codes at checkout.


Best Amazon Prime Day fashion deals and clothing deals

The retail giant isn’t known for its designer goods or wedding guest dresses (despite carrying both… yes, really), but it sure does know a thing or two about branded basics for your capsule wardrobe. Seriously – if you’re after some underwear or a blazer for the new season, you’re in for a treat. Elsewhere, find chic leggings to lounge or exercise in, swimwear and workwear galore.

I’ve managed to find markdowns on layering basics like white T-shirts, strapless bras, midi skirts, tank tops, loungewear, bodysuits and more, plus loads of Amazon Prime Day activewear deals, but I couldn’t help but shine a light on these AW24 outerwear pieces.

Levi’s Women’s Wooly Trench Coat Jacket

GRECERELLE Faux Leather Jacket Bomber Jacket with Zip Pockets

It goes without saying that one of my other favourite fashion sale highlights is on Levi’s. Women’s wardrobes are incomplete without some of their trustworthy denim designs. Yep, Levi’s jeans have stood the test of time, look great and fit like a glove.



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