Home Makeup If you struggle to find your foundation shade online, it’s worth knowing about this innovative product

If you struggle to find your foundation shade online, it’s worth knowing about this innovative product

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If you struggle to find your foundation shade online, it’s worth knowing about this innovative product

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If I’m being honest, despite being a beauty editor, I’m absolutely rubbish at finding the best foundation (opens in new tab) match for my skin. I don’t know if I want something dewy (opens in new tab), like a tinted moisturiser (opens in new tab) or serum foundation (opens in new tab), or if I want a matte foundation or full-coverage base (opens in new tab). And even if I do know what sort of finish I want, trying to pin point my specific shade is a whole other problem.

In fact, trying to find your foundation shade (opens in new tab) is really quite difficult—even if you do everything right. That’s why, when I heard about the foundation brand DCYPHER (opens in new tab), I was more than a little intrigued. By harnessing industry-first AI technology along with colour science, DCYPHER manages to create an exact-match foundation, simply by scanning your face on your phone or laptop camera and asking you a few very basic questions. Once done, it assigns you a Skin Tone ID to create a curated formula that best suits you.

Acting Senior Beauty Editor Shannon Lawlor wearing DCYPHER foundation

(Image credit: Shannon Lawlor)

And I know what you’re thinking, it sounds really expensive. But actually, it’s not. For £28, you can get a bottle of foundation perfectly matched to your skin tone. And because, as a beauty editor, I know better than to just believe everything a brand tells me—I decided to give it a go for myself.



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