As is likely true for many of us, Clinique was the first beauty brand I ever tried. Hitting those teen years, my mum marched me straight to the counter in John Lewis, where I was taught all about the brand’s iconic 3-step process. This meant investing in the cleansing soap, toning liquid and of course, the bestselling Dramatically Different Moisturizing Cream. And so, my love affair with beauty began.

Over the years, Clinique has always been a brand that I’ve dipped back into, be it with a new skincare innovation or something from its ever growing make-up category, like a foundation. It’s a brand that has learnt what it takes to have longevity in this industry – it continues to redefine itself, whilst still honouring its origins, which in our generation is no easy feat.