Fashion’s Digest UK created this content as part of a paid partnership with e.l.f. Cosmetics. The contents of this article are entirely independent and solely reflect the editorial opinion of Fashion’s Digest UK.

Now, it’s no secret that I am a real sucker for luxury beauty. However, I often attribute that love affair to my belief as a teenager that the more money I spent on makeup, the better I would look. After several years working in the beauty industry and hundreds (if not thousands) of hours trying out more brands than I can count, I’ve learnt just how wrong I was—and this revelation came to me after getting my hands on e.l.f. Cosmetics’ hero products.

You’d be forgiven for assuming that the budget beauty options available couldn’t possibly rival high-end purchases. If they could, why would anyone be spending £40+ on a concealer? Well, I’m very pleased to report that it is possible with the right brand, especially when said brand has a whole cohesive beauty routine up for grabs.