Calico hair is 2024’s biggest-growing beauty trend

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Calico hair is 2024’s biggest-growing beauty trend


The pack of animal-inspired hair trends continues to grow as “calico hair” is the latest look to, um, set the cat among the pigeons(?) following the success of the wolf cut, the butterfly cut, the jellyfish cut and the kitty cut.

The trend for calico hair has seen a 6500% surge in searches this year, according to Pinterest’s Summer 2024 Trend Report, as more insiders jump on to the renegade hairspo. So, here’s what you need to know about it.

What is calico hair?

Inspired by the distinctive colouring of a calico cat, the hair trend sees red, brunette and blonde hair colours blended to create an edge – and very individual – look.

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Why choose calico hair?

Rebel hair trends have seen a real resurgence over the past few years, with celebrities like Billie Eilish and Miley Cyrus leading the charge. When Miley reclaimed the ’70s shag back in 2020, people we skeptical, but since then the style has gone mainstream with spin-offs like the wolf cut and even heavily layered cuts like The Rachel leading trends.

Calico hair is set to do the same for colour trends and we expect to see more of the look, to varying extremes. Essentially, it’s an amped-up take on 2000s chunky highlights (which, incidentally, also saw a 5400% boom in searches in Pinterest’s Summer 2024 Trend Report).

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How to wear calico hair?

You can go extreme with high contrast red, brunette and blonde stripes, but we also expect to see softer takes. Miley Cyrus (always an early adopter) unveiled her own gentler rendition of the trend for her cover with W Mag. In one picture, it looks like she just has warm, chunky, noughties highlights, but in another picture you can see more defined highlights through her fringe and around her face. And instead of going for contrast, she brought each shade much closer to each other, swapping out fire engine red for a an ambery auburn, black brunette for mid-toned toffee and bleached highlights for honey tones.

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