Barbour x GANNI is the fashion collaboration to solve all outerwear dilemmas this season

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Barbour x GANNI is the fashion collaboration to solve all outerwear dilemmas this season


The result of the ongoing partnership is a celebration of craftsmanship, longevity and heritage inspired by the marriage of both brands’ native homelands (being: South Shields and Copenhagen), and this third collection showcases the best of both labels while retaining their iconic styles.

For Barbour, pieces that are synonymous with the British countryside (namely, classic khaki wax jackets), and for affordable luxury pioneers GANNI: playful prints, oversized collars, pops of colour and so much Scandi cool.

Barbour X GANNI

Barbour x GANNI Wax Parka Coat

Barbour x GANNI Wax Anorak Smock

Barbour x GANNI Tartan Scarf

The 2024 line-up signifies the growing friendship of the two family-run brands with waxed cotton outerwear staples taking centre stage (of course), plus two new silhouettes – a belted trench and a duffle coat in two different colourways – and a few logo-stamped accessories.

So if you’ve been struggling to find outerwear that ‘does it all’, i.e. goes with everything from city outfits like your best jeans and white T-shirts to rural garb like wellies or walking boots, rest assured this collection will tick the box.

You’ll note the country-ready check finishes, too, from the linings of some styles to the pockets and cuffs of others. “The emphasis on the tartan this season really plays into Barbour’s Scottish heritage, whilst adding a playful and ageless edge prominent in GANNI’s designs,” Nicola Brown, Director of Womenswear at Barbour, said.

“Working with Barbour and being able to dive further into their archives to reimagine iconic styles with a GANNI twist has been so much fun, and we can’t wait to see how people embrace these pieces,” said Ditte.

Barbour X GANNI

Barbour x GANNI Lambswool Scarf

Barbour x GANNI Wax Duffle Coat

Barbour x GANNI 3.0 is on sale now across both brands’ channels (i.e. ganni.com and barbour.com) and in select stores, but we have to warn you: act quickly if you want in. Much like the last two times they collaborated, everything is selling out with ~haste~.

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For more from GLAMOUR UK’s Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd. From Diesel x Fenty to Cult Gaia x Gap, check out this round-up of the best designer collaborations for autumn 2024.





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