Attention, minimalists: Merit Beauty just dropped its biggest Black Friday sale yet

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Attention, minimalists: Merit Beauty just dropped its biggest Black Friday sale yet


This one is for the makeup girlies: the Merit Black Friday deals event is something we didn’t know we needed. This year, the viral brand has treated us to what could be the biggest Black Friday beauty sale yet, offering a staggering 20% off everything (I repeat: everything) on its website – as if we needed even more reason to stock up on all of our Merit faves.

So if your either A) love all things “minimalist”, B) are a fan of the “glazed donut” aesthetic, C) can’t resist a fool-proof “no-makeup makeup”/ “clean girl” makeup look or D) all of the above, then Merit is the answer to all your beauty prayers. And what better way to give in to your makeup cravings rather than during Black Friday? Here’s the tea on everything that Merit has on offer this year…

What is the Merit Beauty Black Friday offer?

  • 20% off everything site-wide
  • Free signature Merit bag with first purchase when creating an account
  • Free shipping over £50

Having first launched in 2021, Merit only graced the shelves of most UK-based retailers earlier this year and already managed to steal our hearts with its minimalist packaging, hydrating formulas and chic product range. Need proof? #meritbeauty has garnered over 60+ million views on TikTok. The brand is also known for its list of vegan ingredients, which also includes skin-loving squalane for that added boost of hydration.

In our review, our Senior European Commerce Editor rated the range 9/10, having been particularly fond of the brand’s creamy contour stick. “I’ve been using this contour stick for a little over a month now, every day, and absolutely loving it. It applies like a dream and makes recreating all manner of TikTok-approved contour hacks a piece of cake.”

And if that wasn’t enough, Merit also received multiple celeb endorsements, including the likes of Mandy Moore, Cameron Diaz and Bella Hadid. In fact, Bella was the one who debuted the brand’s first-ever lipstick at New York fashion week back in 2022.

That said, Merit is definitely not the most affordable brand, and understandably so – their high-quality luxe formulations speak for themselves. So naturally, the Merit Black Friday sale is your best bet to take advantage of the 20% savings and treat yourself with some quality makeup. Plus, the brand also has quite a few of their bundles and beauty gifts on sale, in case you needed a friendly reminder to kick off your Christmas shopping and pamper your bestie too (wink-wink).

So hear goes, the best Merit Black Friday offers worth checking out…

Starting off strong, we have the brand’s epic gift sets, which give you the chance to pick up everything from Merit’s complexion brushes, cream blushes, mascaras, highlighters, complexion sticks and the iconic glow serum.

MERIT Five Minute Morning

Next up: Merit’s best-selling Flush Balm and Bronze Balm sticks, both designed to add a subtle wash of colour and bring your complexion to life with several chic shades.

MERIT The Minimalist Perfecting Complexion Stick

Of course, we couldn’t not include the iconic Merit Minimalist Perfecting Complexion Stick, designed to be a versatile product that will even our your skin tone and add a natural-looking tint for the ultimate “skin-like” finish. Speaking of skin, you simply must check out the Great Skin serum, formulated for that lit-from-within glow.

Now onto our lip and eye makeup favourites. Meet the newly launched solo eyeshadow pot, the lengthening Clean Lash mascara, the Signature Lip and, of course, the best-selling Shade Slick lip oil (which also happened to make it into our best lip oils roundup, hint hint).

Last, but most certainly not least, we have the brand’s brushes. The No.1 is ideal for blending our your creams and your liquids (think skin tints, bronzers and blushers), while the No.2 is ideal for saturating targeted areas, including eyelids and nose contour. You’re welcome.

More Black Friday 2023

For more shoppable beauty content from Glamour UK Commerce Writer Denise Primbet, follow her on Instagram @deniseprimbet.





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