Ever wondered what brand the street style stars of Fashion Week wear the most? We’d bet good money on it being ALIGNE.
Brought to life in 2020, amidst that global pandemic, ALIGNE carved its name high on the list of the best online clothing stores and hasn’t climbed down since. Why? Because not only does it hit the mark on the latest trends, but it does so in a more responsible way – all while being purse friendly too.
Most recently, on 26th February, the brand launched a bridal collection. The four-piece capsule consists of two short wedding dresses, a tie-front jacket and a bow-detailed top; perfect for modern and minimalist brides, or those looking for evening wedding dresses/white hen party dresses.
For Senior Commerce Writer Georgia Trodd, ALIGNE never misses: “It’s so easy to get swept up in the latest micro trends and feel pressured to buy something just because everyone else is or because it’s selling out, but ALIGNE is a breath of fresh air in an ever-evolving industry. It manages to appeal to those looking for a new must-have wardrobe addition, which we’re all guilty of, as well as those wanting to streamline their collections – that’s why it’s genuinely one of my favourite brands to shop.”
Senior Commerce Writer, Georgia Trodd, wearing ALIGNENic Ford/@nicfordphoto
As well as all the above, ALIGNE challenges the conception that well-made products are in competition with designer brands in terms of cost. With prices ranging from £69 to £189 – for tops, skirts, trench coats and dresses – and an inclusive size range that caters to people from a UK 6 to a UK 22, ALIGNE is comparable to the likes of The Frankie Shop, GANNI, Damson Madder, Arket and COS. AKA, all the fashion set’s other favourites.
Arguably best known for its cinched-waist blazers and longline waistcoats, as well as dreamy denim dresses and viral barrel leg jeans, the brand focusses on the quality of each individual piece as well as the overall look. Think eco-friendly fabrics like denim produced with 50% less water, soft 100% organic cotton, and recycled finishes.
Yep: In a time where we have little idea where our clothes come from (or the conditions of the factories they’re made in), ALIGNE promises to be as transparent as possible. From partnering with Smart Works, a UK charity that dresses and coaches unemployed women for success at job interviews, to operating from a net-zero office space in East London, ALIGNE continues to collaborate with local makers and female-run businesses, ensuring its footprint aligns with its vision of a better future.
Props to you, ALIGNE.
Ahead, everything else we’re shopping at ALIGNE right now…
For more from GLAMOUR UK’s Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.