Adwoa Aboah: ‘It’s not part of my journey to be a stay-at-home parent. I have to get out there and pay the bills and do my thing’

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Adwoa Aboah: ‘It’s not part of my journey to be a stay-at-home parent. I have to get out there and pay the bills and do my thing’


I think I’ve been very educated by my work and the community about how to talk to young people and I’m still kind of immersed in youth culture, so I hope that I can use some of that. But ultimately, she’s still gonna think I’m, like, an annoying naggy mother! So, I’ll do my best. But, you… what’s the saying? We all fuck up our children in some sort of way. I’m sure I’ll do something – I’ll be too open!

In terms of my work, it’s just not part of my journey that I would have been be able to be a stay-at-home parent – and respect to all the the women who either choose or don’t necessarily have the choice to stay at home – but I have to get out there and pay the bills and do my thing. I think I’ll be even more strategic about what I want to put my energy into and the people that I want to work with.

That brings us to your decision to work with Jo Malone London again as their Global Brand Ambassador and face of the English Pear & Freesia Campaign. Obviously that’s a brand that feels like an important collaboration for you?

It’s that brand that’s always been around, whether it was something that our parents used, or you saw in your friends’ parents’ bathrooms. It just feels like a very integral brand to Brits and Londoners. I think also as you get older, you want nicer things in your life. I think I used to look at Jo Malone London as this aspirational brand, and now, being part of it for so long, I feel like it actually isn’t necessarily aspirational. It feels very rooted and it knows who it is and it feels like I fit into it really nicely.

Do you find that certain Jo Malone London fragrances evoke specific emotions or memories for you?

I would say Red Roses is a big one. My mum, smelling that in her bathroom from such a young age.

My mum uses the Peony & Blush one. She always has it on her front hall table.

Yeah! Ooh and also the big candles. I think those are just the ultimate luxurious items. Walking into my mum and dad’s – them having parties at home and they’d light that candle in the hallway. That’s a big memory as well.

What products are always in your makeup bag?

I’ve got the Glossier eyebrow gel, eyelash curlers, Rhode blush, the Victoria Beckham lip liner, and a Farah Homidi lip palette.

What is the best beauty hack you have learned in your career?

I think you would be amazed at what you can do with a lip liner. You can just put it everywhere. Even a gloss or a lip salve – whatever you have in your bag. If you just put that on the eyelids, it just works a treat. People are always asking, “What’s on your eyelids?” I’m like, “It’s my nipple cream,” or something. I mean, literally, whatever.

How would you describe your beauty aesthetic?

I wouldn’t say confused… but maybe it is slightly. I think there are two parts of me. There’s one that is still that teenager or that [woman in her] 20s. The person who’s figuring it out and doesn’t really care and wants to wear everything all at once. Sometimes my boyfriend’s like, “How have you walked out of the house like that? Like, how many patterns do you want to wear?” But then there’s part of me that’s the kind of uniformed, sleek, chic Row vibe.



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