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Feeling inspired to breathe new life into your living room, or finally ready to tackle that DIY project you’ve been putting off? With a growing number of luxury paint brands at your fingertips, transforming your space has never been easier – or more exciting. The market’s seen an influx of innovative paint companies, offering everything from eco-friendly, low VOC formulations to contemporary matt emulsion finishes that bring out the depth of colour in every brushstroke.
New gen paint manufacturers like COAT, Lick, and YesColours, are leading the charge with high-quality, water-based paints that cater to modern sensibilities. Think vegan, solvent-free options in a range of products that cover everything from soft neutrals to bold, earth-inspired hues. These brands not only offer a colour palette that speaks to the trend-savvy, but also a commitment to sustainability, while providing sample pots and colour cards to help you find your perfect match.
But let’s not forget the heritage paint brands that have been setting the standard for decades. Farrow & Ball and Little Greene, for example, continue to impress with their artisanal techniques and timeless appeal. These British stalwarts are known for their rich pigments and the unparalleled quality of both their interior and exterior paints. Whether you’re looking for eggshell finishes for your woodwork or masonry paint for that outdoor project, these brands offer consultancy and expertise that’s hard to beat.
So, whether you’re channelling your inner interior designer with a blend of calming neutrals, or you’re on the hunt for a paint collection with the exact shade of canary yellow you’ve seen on Insta, the world of luxury paint is full of possibilities. Let your walls (or your skirting/wooden furniture/staircase…) do the talking with the very best in quality paint.
It’s not an exaggeration to say that Farrow & Ball is the quintessential luxury paint brand. Have you ever been to one of their physical stores? It feels like coming home. Anyway, there’s a reason why F&B is so beloved. Namely, their tailored colour consultancy enables you to make stylish and sensible decisions when planning your revamp. The brand is also renowned for its extensive collection of elegant colours. Our personal favourites are Middleton Pink, All White, and Brassica.
This contemporary paint brand makes shopping by mood a breeze. Whether you’re after something calm and relaxing, dark and moody, or energising and refreshing, there’s a curated edit to match your space perfectly. Lick is all about sustainability and community — in fact, it’s a brand on a mission to spark a people-powered decorating revolution! Their approach to choosing colours is refreshingly simple, too with straightforward names like Blue 01 and Blue 02, and waste-reducing peel-and-stick samples that take the guesswork out of testing. While the names might be minimalist, the paint is anything but.
The Little Greene Paint Company is up there when it comes to luxurious and eco-friendly paints – a win-win. All of its water-based paints carry the industry’s lowest eco-rating, with virtually no volatile organic compounds (VOC), meaning that you don’t have to worry about “solvent contributions to the atmosphere, any respiratory issues, or nasty smells.” Its paint tins are made using over 50% recycled steel and can be recycled again. What’s not to love?
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This independent, family-run paint brand offers an impressive range of finishes, including a soft sheen perfect for kitchens and bathrooms, and an exterior eggshell designed for outdoor wood and metal projects. If you’re looking for something kinder to the environment, their low-odour, vegan, and virtually VOC-free options are no-brainers. What sets Victory Colours apart is their commitment to durability and stain resistance, paired with a palette of rich, vibrant hues.
V&Co – Valspar’s heritage paint offshoot – blends almost two centuries of expertise with cutting-edge technology to create a paint range that’s all about luxurious depth and impeccable durability. Their Dead-Flat Matt finish offers a rich, modern aesthetic, while their ultra-low VOC formula ensures a healthier home environment all round. With 45 curated shades and the option to custom-mix literally millions more, this is a luxury paint brand setting new standards in interior design.
Frenchic is the go-to for upcyclers and vintage lovers. But the brand also offers an impressive range of water-based, ultra-matte interior wall paints that deliver exceptional coverage. If you like to make bold, creative choices at home, whether you’re tackling a daring DIY project like painting ceramic tiles or transforming ugly UPVC windows (totally doable), Frenchic has your back. Plus, the Frenchic TV section on the site is a must-visit, packed with invaluable how-to videos that will inspire you to grab your paintbrush and dive in.
We’ll just come out and say it: even the Pickleson tins are something of an aesthetic wonder and definitely worthy of an Instagram Story or two. However, that alone isn’t a good enough reason to invest in them. Luckily, the paint itself comes in 37 glorious shades; is water-based, non-toxic and odourless; and there’s a paint calculator so you can work out exactly how much you’ll need to buy in advance. We’re convinced.
COAT focuses on sustainable, made-to-order paints that deliver excellent coverage. The colour names are wholly evocative too, with options like Sunday Soul, Slept Through, Park Life, and Weekender, all designed to inspire a particular mood or lifestyle. The brand’s colour expertise is seriously impressive, giving us the ability to shop by room orientation — north, south, east, or west — ensuring you find the perfect shade for your space. We love the Polite Palette, a range of subtle and sophisticated colours that bring a quiet confidence to any room.
Not only does Annie Sloan offer a truly expansive collection of shades and tones, the brand also pioneered Chalk Paint, which you can apply directly to furniture without the need for sanding or priming, or time-consuming undercoats. So, you know that gorgeous – albeit dusty – second hand desk you saw on eBay? It’s time to give it a new home (not to mention a new look). Grab a paint sample and get creative.
Mylands is one of the UK’s oldest, family-owned luxury paint brands. And there’s a reason why it has had such enduring success. Not only are its paints formulated using high-quality ingredients and natural earth pigment, but they’re also water-based with a low VOC content, making them virtually solvent-free (and better for the environment).
It’s safe to say, we’re big fans of Craig & Rose and their commitment to helping you choose the colour that’s right for your needs. There’s a colour consultancy with expert advice, colour patches to help you visualise the end result, and an inspiration gallery if you’re stuck for ideas. What are you waiting for?
As part of the illustrious Sanderson Group, which includes Morris & Co. and Clarke & Clarke, Zoffany paint feels like it was designed to perfectly pair with the luxurious fabrics and wallpapers the group’s known and loved for. This is where stately home elegance meets contemporary living, offering a palette of 156 rich, pigment-packed colours with creatively inspired names, each with its own story to tell. In fact, Zoffany’s collection is full of interesting backstories and historical nods, making each colour choice feel like a piece of art history in your home. Move over, Lady Bridgerton.
Paint-in-a-pouch brand YesColours is all about vibrant, feel-good shades – and it boasts impressive eco-credentials without sacrificing on style. Their water-based, low-VOC paints come in mood-boosting hues, housed in fully recyclable packaging. And we have to admit, we’re in love with this new, mess-free way to pour. Designed to bring joy and positivity into your home, YesColours is a perfect match for those who want to make a statement with colour.
Fenwick & Tilbrook is a family-run luxury paint brand based in Norfolk, offering premium, pigment-rich paints that marry durability with vibrant colour. With a focus on high-quality performance, their extensive range includes everything from ultra-matte finishes to durable eggshells, ideal for both interior and exterior projects. Plus, their made-to-order approach ensures no-waste sustainability, while each pot delivers stunning depth and character, perfect for adding a touch of luxury to your gaff.
Francesca’s Paints, an artisan brand based in south London, has been a go-to for eco-conscious decorators since 1996. Known for its intensely pigmented, handmade paints, the brand draws inspiration from art, travel, and nature to create unique, elegant colours. With a commitment to sustainability, Francesca’s Paints offers a range of breathable, low-VOC options, perfect for adding character and depth to your four walls.
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After more interiors content? Head this way for the most luxurious bed sheets, weighted blankets and body pillows. Once you’ve got the comfort aspect sorted, it’s time to crank up the aesthetics with some mega–cute desk accessories, stylish office chairs, and of course, some on-trend wall art.