When it comes to jewellery brands, sustainability is no longer just a buzzword. It’s a global movement literally reshaping the way we shop, wear, and connect with the pieces we choose to invest in. For fashion insiders, there’s a growing shift towards mindful buying where the story behind the brand matters just as much as the piece itself. All the reason why the current most coveted jewellery brands like YSSO, Alighieri and Completedworks, are those rooted in narrative and a conscious approach to design that speaks to something deeper than aesthetics.
Jewellery has always been where emotion and investment meet, a space for keepsakes, heirlooms, and pieces that resonate and hold meaning. So it makes sense that we’re all thinking twice before we make a purchase. Thankfully, the use of recycled metals or small-batch production rooted in community is no longer associated with compromise on design, if anything, the opposite.
Artisan inspired styles are having a moment, with the fashion crowd gravitating toward cord necklaces, collectable charms, and nature-informed shapes. We are all loving raw textures, imperfect finishes, and pieces that feel personal. Jewellery is returning to its purity as a sentimental reset that echoes the organic beauty of the world around us, and we’re all the better for it.
Laura Lombardi
After first handcrafting pieces from upcycled materials as a personal creative outlet, Laura Lombardi officially launched her namesake brand in 2010. What began as a side project has evolved into a deeply personal body of work that brings a modern sensibility to classic design. The charm lies in the subtle details — weighty silhouettes, fluid forms, and timeless finishes that make every piece feel like a forever one.
Based in New York, the Laura Lombardi woman is less about one look and more about a mood. She shifts, travels, evolves — and the jewellery moves with her. Whether it’s worn to a gallery opening, on a beach escape or layered up for everyday errands, these are the pieces that quietly anchor a wardrobe. Call it the second skin of sustainable jewellery.
Sophie Buhai
This is the kind of jewellery brand that quietly sits at the top of every editor’s wishlist and for good reason. Since launching in 2015, the LA-based designer has built a world of modernism with architectural moments that feel like pieces of artwork. From weighty sterling silver earrings to fluid bangles that echo mid-century forms, it’s minimalism with meaning.
Recently, the brand expanded into Victorian-inspired hair accessories reimagined for the effortlessly cool, think barrettes and combs because the Sophie Buhai ethos is about building a whole aesthetic. A brand that is truly timeless, this is your go-to label if you favour quiet luxury with staying power.
Otiumberg
Otiumberg is the London-based demi-fine jewellery brand founded in 2016 by sisters Christie and Rosanna Wollenberg. With backgrounds in luxury fashion and art, the duo bring a natural eye for timeless design and just really good taste, evident in every piece. Their collections are all about understated elegance, the kind you wear every day but never get tired of. Still independently run, they have grown the brand organically, building a loyal global following that includes stylists, editors, and fans like Anne Hathaway, Margot Robbie, and Emma Stone.
Alighieri
The cult jewellery label founded by Rosh Mahtani, is rooted in a journey that all embark on – identity. Born from a personal exploration of self and story, Mahtani’s pieces offer more than just texture to the classics, they feel like captures of emotion, memory, and meaning. Inspired by the Italian poet Dante Alighieri, each heirloom is crafted with a narrative for life’s journeys.