Her first step: Turning to a Chase for Business program dedicated to helping minority entrepreneurs start, manage, and grow their businesses. Russ was set up to work with Joy Butts, vice president and senior business consultant for JPMorgan Chase, who helped her build an ecosystem, make connections, promote her products, and ultimately, expand her brand via initiatives, like the Black-Owned Challenge, which is sponsored by JPMorgan Chase. Now, Russ is in the midst of brokering deals with school districts, big-box retailers, and international partnerships.