I liked the minimal, no-fuss packaging. Every night (I avoided it in the daytime because of the aforementioned contact lenses) I’d apply the serum to the root underneath and brush up into the lashes. Sometimes it would get in my tear ducts and burn, but as time went on, it got less fiddly and slipped straight into my daily routine. [Beauty editor’s note: Avoid the area underneath your upper lash line, so as not to get the product inside your eye. Instead, apply it on top.] The first week I didn’t notice anything and then suddenly my eyelashes seemed bushier, thicker, and a smidge longer. I don’t know if the pics do it justice, or maybe it’s a placebo effect, but I’ll definitely use this until it’s empty and then invest in a more expensive one, which may promise more impactful results.”