“Because gray hair is associated with being ‘old’ and, therefore, supposedly incompetent or undesirable, women with gray hairs are socially encouraged to dye their silver strands for a youthful appearance to combat these stereotypes. This is true regardless of race or ethnicity, as many women deal with the beauty standard and social pressures of appearing young,” Duarte shares. “Women who forgo dying their gray hairs report that others consider them less competent in the workplace, more physically fragile, and less attractive. For some women, the decision of dying their gray strands comes from personal choice and preferences, while for others it is about avoiding these social stigmas of ‘letting go’ of their beauty and feeling socially invisible and, therefore, socially irrelevant.”