Want To Wear Three Wedding Dresses On Your Big Day? Here’s How

Sofia Richie wore three custom Chanel wedding dresses, Hailey Bieber opted for a trio by Virgil Abloh, Ralph & Russo and Vera Wang—the latter paired with trainers for a turn on the dancefloor—and Jennifer Lopez looked to Ralph Lauren for three custom white gowns. Proof, if it were needed, that three is far from a crowd when it comes to wedding dresses.

And the numbers back it up, too. According to wedding specialists The Knot, wedding dresses are the most common expense among soon-to-be-wed couples, with 91% spending on a new dress compared to 76% on a cake and just 59% on a florist. Choosing what to wear is no small undertaking.

Anna Vesty, founder and creative director of Unbridled Studio, has witnessed this shift from one standout gown to a carefully considered handful first-hand. “A large proportion of brides who come to us want the opportunity to have some form of look transformation throughout the day,” she tells me. “Sometimes this means a dramatic transition: a grand silhouette with volume for the ceremony, a more pared-back column gown for dinner, and a mini for the evening.”

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Ally Voss, founder of Clover London, echoes this. Brides who opt for three dresses, she explains, often want their look to evolve across a long wedding day. The ceremony, reception and evening each offering a distinct moment while still following a cohesive theme.

“Brides want to show different sides of their personality throughout the day rather than committing to one look. It’s much more about building a “wedding wardrobe” and enjoying the process” adds Georgie Le Roux, founder of Gigi & Olive. “It also gives brides the freedom to experiment a bit more, whether that’s with vintage pieces, tailoring or statement accessories, without feeling like they’re compromising. It just makes the whole day feel more personal and fun.”