Trust me, Massimo Dutti’s new-in collection has ‘quiet luxury’ written all over it

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Trust me, Massimo Dutti’s new-in collection has ‘quiet luxury’ written all over it


Massimo Dutti’s new-in collection is not to be slept on – the Spanish label may grace the high street, but its pieces have longevity that will see you through more than just one season. To put it plainly, this isn’t just ephemeral fast fashion, people; it’s the foundation of an enduring wardrobe.

If like me, you’ve been lusting after a load of warm-weather looks for summer, but don’t know where to start – it’s well worth checking out the brand’s new-in collection. Massimo Dutti is a go-to for both timeless and understated pieces – think: elevated basics and tailored separates along with scene-stealing dresses and tonal co-ords that feel laid-back yet fashion forward.

This season, I’ve been searching for ‘fits to make a statement in – like runway-approved pops of red to breathe new life into my wardrobe, floor-sweeping summer dresses and perhaps some trend-led accessories like mesh ballet flats and layering jewellery.

So, in a bid to add a few more pieces to my capsule wardrobe, I stopped by Massimo Dutti’s Regent’s Street store to see what stood out – so you don’t have to. Bright red bled into its new-in collection, thanks to cues from Schiaparelli, Saint Laurent, and Valentino – while options abound for crisp white pieces across summer tops, linen trousers and breezy shirts – as per The Row, Stella McCartney and Valentino’s SS24 collections.

In short, I was very impressed – the new-in section is full of hidden gems – so much so, that I ended up leaving with 11 new ‘fits. The good news is that most, if not all, of these pieces can be dressed up or down with items you already own, so a welcome splash of red here, a white shirt there and some hard-working basics in-between – serve as easy updates to give your wardrobe a seasonal switch up.

Ready for a wardrobe upgrade? Welcome to my Massimo Dutti Dressing Room Diary.


The Pinstripe Co-Ord

It’s no secret that waistcoats have made a boisterous return to our wardrobes this season. Perfect for all occasions, a polished waistcoat-and-trousers co-ord is a solid addition to any workwear rotation, but will also look great at the weekend with straight-leg jeans and sunnies. This ready-made pinstripe set is designed to have a slightly oversized fit, which felt super comfortable on, and I know I’ll be able to rely on it as a shortcut to looking pulled together at a moment’s notice.

Oversize Pinstripe Suit Waistcoat

Pinstriped Darted Suit Trousers


The Ribbed Knit Top & Midi Skirt

ICYMI, thanks to Schiaparelli, Saint Laurent, and Valentino all serving looks saturated in red on their SS24 catwalks, red is one of the hottest colour trends to grace the season. I’ve been wanting to tap into the trend with pieces that will inject life into my day-to-day wardrobe that’s, admittedly, dominated by a wealth of neutrals right now. I’ll be wearing this ribbed knit top and relaxed midi skirt with sandals poolside this summer, but once winter arrives it’ll work equally well with lashings of gold jewellery for party season.



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