We treat ourselves to the latest designer bags and trinkets from the best jewellery brands all the time, but what about our sleepwear? The best luxury pyjamas are a worthy investment too, surely?
Think about it; when you come home from a long day at the office, slipping into your favourite pyjamas is a top priority – but imagine levelling them up to a higher quality. Sure it may feel like an extravagant purchase when your trust high-street styles have never failed you before, but if you’re looking to elevate your nightly routine then there few better ways to do so than with a pair of luxury pyjamas.
In the midst of the cosiest season of the year, luxury sleepwear brands have upped their game enormously. And the season’s designer nightwear offerings are just too good to miss.
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So, what makes pyjamas luxurious? If they’re by an industry-adored name (think Gilda & Pearl, Olivia von Halle, Eberjey and so on) then they’re likely crafted to an exquisite standard. Things like the best silk pyjamas definitely fall under this bracket, too, as do fabrics such as cashmere, linen and pima cotton.
Sleeper was perhaps the first brand to venture into the pyjamas-that-are-good-enough-to-wear-out arena. Not familiar? They’re a female-founded nightwear brand championed by editors, influencers and the cast of Emily in Paris (cast your mind back to season two) – with their feather-trimmed silk pyjama trousers and shirts leading the pack. Their most popular colourways have sold out on many occasions over the past two festive seasons, and in their new collection, the leopard print pair are easily the most-wanted.
Elsewhere, Desmond & Dempsey’s cotton printed luxury pyjamas are feminine, high-quality and hand painted – certainly worthy of a place in this edit. Their Soleia pyjamas with adorable sleep shorts were among the first styles that design duo and couple Joel Jeffrey and Molly Goddard created together – illustrated with leopards, tropical hibiscus flowers and palm leaves – and they remain one of their bestsellers. We’re just as obsessed with their Loxodonta blue print, too.
In short? Luxury pyjamas can seamlessly slot into your everyday wardrobe, since you can wear the shirts and trousers separately or together out of the house. They’ll also make every cosy night in feel that little more special – and a good night’s sleep (or a killer party outfit) is never a poor investment.

