There’s probably no other scent that will be more important or momentous than your wedding perfume. Given how tied fragrance is to memory, there’s a lot of pressure riding on the scent you choose for your wedding day. And, unlike other items you’ll wear – like the veil or the shoes – your wedding perfume has the power to unlock flashbacks of some of the most special moments in a single spritz, so it’s worthy of investment to find the perfect one.
Of course, alongside recapturing memories from the wedding day, finding your perfume in the run up to your big day can be an unforgettable occasion in itself. Your engagement, after all, is an opportunity to indulge in making memories with your nearest and dearest. Inviting them along to help you finesse the details, like your wedding scent, is one way to get the party started.
Thankfully, there are plenty of luxury department stores and fragrance houses who are invested in creating a lasting experience and helping you find “the one” – particularly for those looking for something unique, bespoke or exclusive. These are the wedding perfume services that are seriously worth considering to find your perfect wedding scent match.
Harrods
Harrods’ Salon de Parfums offers private access to the most exclusive and exquisite perfumes, with word-class fragrance experts on hand to guide you through the collection. The space features 25 hand-selected brands, including one so special (Henry Jacques), it’s tucked behind a velvet curtain. Plus, you can level-up your chosen scent with flacon personalisation to make your perfume bottle more individual. Boadicea the Victorious offers interchangeable encasing and Bond No.9 will encrust bottles with Swarovski crystals.
If you can’t find something from the salon’s existing treasure trove, you’ll be given the opportunity to create something semi-bespoke with Ex Nihilo’s perfume-making robot. Or you can work directly with leading perfumers on an entirely bespoke creation. Le Parfum Sur Mesure gives guests the opportunity to work with legendary nose – and Guerlain’s in-house perfumer – Thierry Wasser on a unique blend. You can also access Penhaligon’s Bespoke, and work with master perfumer Alberto Morillas (who has created scents for Cartier, Bulgari, Gucci and Givenchy). Or you can even create a couture fragrance with Roja Dove or Henry Jacques.
Chanel
Chanel offers its Signature Scent Service nationwide, where you can book in an appointment for you and your wedding party and work with an expert on discovering the scent for you. Head to one of the brand’s boutiques and you’ll have access to their Les Exclusifs archive of lesser-known heroes, including timeless scents like Gardenia Les Exclusifs or Coramondel Les Exclusifs. You’ll also be talked through scent extensions, like Coco Mademoiselle Intense or Allure Sensual. For the most intimate appointments, head to the brand’s flagship store at Battersea Power Station to be scent matched, or visit the Chanel counter in the aforementioned Harrods Salon de Parfums.
Penhaligon’s
Penhaligons offers an in-store wedding scent finder in participating stores, including Regent Street, King’s Road and Liverpool. The service costs £50, which can be redeemed against a purchase. One of Penhaligon’s fragrance experts will be on hand to take you through a fragrance profiling consultation (you’ll answer a series of questions so they can narrow down your scent style) and the results will be tailored to you and the mood you want to create for your big day. You’ll be offered a glass of Gusbourne, too, and the experience lasts an hour.