I can’t decide what is more addictive, scrolling through my TikTok For You page or the latest Amazon Prime Day beauty deals. As a Gen Z beauty writer, TikTok’s beauty trends are almost all I speak about.
It all started with TikTok’s red nail theory, and then there was the cold girl make-up look, and I couldn’t stop following the lash gate drama. TikTok can be an incredible source of inspiration for your next make-up look or a downright dangerous hack. As with everything, there is always a downside. Whether that is the problematic TikTok bold glamour filter or the misogynic birthday makeup trend. So our Beauty Editor ensures we test every TikTok trend and grill all the experts we know to determine whether a new TikTok product is worth our time and money.
So when it comes to a viral TikTok beauty product, it’s safe to say we know what is really worth it. With Amazon Prime Day in its last hours, our Beauty Editor reminded us of the four mistakes to never make on Prime Day, and it made me think of all the TikTok beauty products I see every day and how hard it is to decipher what is actually worth it.
I did all the dirty work and scrolled until my thumbs hurt to find the TikTok beauty products I know are worth it in the Prime Day sale. Because a discount just makes everything better.
Because as much as we hate to admit it, our TikTok For You Page knows us better than ourselves, and if you’ve been thinking about adding any of the best Prime Day beauty deals to your basket today, they will probably be all over your FYP tomorrow, back when they are full price. I’m trying to avoid the FOMO and deciding within the next six hours which TikTok beauty products I need before the Prime Day discounts end. Keep scrolling for the TikTok beauty products that are actually worth it in the Prime Day sale today (spoiler alert: many of these are the only ones our Beauty Editor would shop this Prime Day).