These Are the Loungewear Labels Elevating Off-Duty Style

Comfort and cosiness are now high on the agenda when outfit building, and few fashion finds sit more firmly in this category than loungewear. Although, saggy tracksuits and dishevelled joggers certainly won’t win you any style points. Instead, in recent years, we’ve welcomed a whole new category: luxury loungewear, and this season it only seems to have grown.

Think elevated knits, considered cuts and tactile textures that don’t need to be only worn inside. Although, they make for particularly sleek sofa lounging too—if cashmere co-ords are up to scratch for your living room, of course.

Leading the way is British brand Varley, with softly structured sweats and half-zips that have become the unofficial uniform of many chic women’s off-duty days. Arch 4 specialises in cosy cashmere co-ords that feel as indulgent as they look, while Vuori has translated its Californian-cool athleisurewear into pieces you’ll want to wear well beyond the gym.

Each brings a slightly different approach to the luxury loungewear look, but the core aesthetic remains the same. So when it comes to styling keep minimalism in mind: classic white trainers, wool maxi coats, and even combat boots (if you’re after a tougher edge) are all worthy style pairings.