We’re still several weeks away from the sales event of the year, but early Black Friday beauty deals 2025 have already begun. As a Shopping Editor who has covered the last four Black Friday sales, I know a good beauty deal when I see one—and how to suss out what really isn’t worth the money (even with a seemingly good discount).
No one can resist a bargain, but my biggest rule when it comes to shopping the sales is to avoid any needless overconsumption. The best deals to be had are on items that you already use and love, or purchases that you have been eyeing up for a while—the worst thing to do is add countless products to your basket just because they’re reduced. That’s why I’ve spent time scouring all the early Black Friday beauty deals to narrow down the products our expert Editors swear by, and to help you avoid any wasteful impulse purchasing.
Shop early Black Friday beauty deals
Urban Decay
All Nighter Setting Spray
Urban Decay’s setting spray is a Holy Grail item in most beauty editors’ stash. Perfect for party season, it will keep your makeup firmly in place all night long.
Tom Ford
Black Orchid Eau De Parfum Spray
Boots has some seriously impressive fragrance discounts running already, including on Tom Ford’s Black Orchid, which is one of my favourite unisex winter scents.
Charlotte Tilbury
Fire Rose Luxury Palette
This is one of my favourite eyeshadow palettes—it’s compact, creamy, and offers universally flattering shades.
SkinCeuticals
Silymarin Cf Vitamin C Serum
This is a serum that I buy the second it goes on sale. It’s pricey, but it works wonders for my acne-prone skin. It prevents breakouts by reducing oil production, reinforces the skin’s natural protective barrier, and fights against visible skin ageing. I’ll be making use of this 18% saving.
Shark
Cryoglow Under-Eye Cooling & Led Anti-Ageing & Blemish Repair Mask
I swear by an LED mask, and Shark’s new model has had some rave reviews. It’s not easy to find these on sale, so this £36 saving is pretty impressive.
DRUNK ELEPHANT
D-Bronzi™ Anti-Pollution Sunshine Drops
These drops went viral a couple of years ago and they’re still a staple in my routine. I mix them with my moisturiser for an instant glow boost, but they also protect against environmental stressors—and they’re 29% off right now.
Olaplex
No. 7 Bonding Frizz Reduction and Heat Protection Hair Oil
This is one of the few hair oils that actually tames my bleached, frizzy hair. The small bottle actually goes a very long way, and it never leaves my ends greasy or stringy.
Beauty of Joseon
Revive Eye Serum Ginseng + Retinal
I’m calling it: this is my new favourite eye cream. It’s gentle, yet it brightens dark circles better than any other I’ve tried. I’ll be making use of the 25% saving.
Glossier
Glossier You Eau De Parfum Set
I regularly use the Black Friday sales to shop for Christmas gifts, and this Glossier set is something any fragrance lover would be glad to receive. To this day, it’s still my most complimented perfume.
What date is Black Friday 2025?
This year, Black Friday falls on the 28th of November. However, we’re already seeing countless beauty retailers launching their sales early. It’s likely that discounts will run until Cyber Monday (1st of December), so you still have some time to narrow down your wish list.