These are the Cult Investment Buys of 2025 According to Buyers and Influencers

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These are the Cult Investment Buys of 2025 According to Buyers and Influencers


As the year draws to a close, and once you’ve climbed the mountain of admin that is Christmas, it’s the perfect time of year for taking stock of your wardrobe, as well as what you’ve bought this year. Does that coat or that pair of boots still give you a frisson as you slip them on? Or are you already sensing they might be fleeting (or, rather, you might be moving on next season without a second thought).

As you can probably already tell, you ideally still want to get that illicit zing from a garment or accessory that proves to you, time and time again, that it was a sound investment that will keep paying dividends. It can be hard to get it right, right? As every fashion editor will admit, impulse buys happen, enticing you as you scroll or stroll past a particularly tantalising store window. But in 2026, the aim is for less impulse, more intention.

Don’t worry, Fashion’s Digest has got your back on this one. We decided to ask a clutch of fashionable women-in-the-know—from buyers to influencers to stylists—what cult investment buys they made in 2025, particularly ones they bought with the express purpose of wearing them into 2026.

(Image credit: Getty Images)

At Net-a-Porter, customer searches can be an illuminating source of information, telling us the volume of traffic received by a particular item (the logic being that searching will often lead to buying). Toteme’s fringed wool-blend bouclé jacket saw increased searches over the past six months, which is entirely unsurprising. It’s the brand’s cult scarf jacket, now available in colour variations beyond the black with ecru topstitching. If you’re looking ahead to 2026, my advice would be to invest either in the camel or black as opposed to its signature black-and-white. It’s still classic Toteme, but with a subtle twist—one that will keep things interesting next spring.





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