These intimate, skin-like notes made beauty journalist Keeks Reid‘s mum burst into tears when she tried the perfume, as it reminded her so much of her mother. “A subtle musk triggers memory for most people and creamy sandalwood is extremely comforting,” says Lim. It isn’t solely a feminine scent, though. “I wanted something unisex, that smelled like clean skin after a nice warm bath,” she adds. Lim says that on TikTok, people have used the fragrance almost like a therapy session, spraying it on camera and sharing a moment in time that they longed for or felt nostalgic about.