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Salomon Stopped Trying To Be Fashion
And that’s exactly why fashion won’t stop wearing it.
During Paris Men’s Fashion Week, new creative director Heikki Salonen said something disarmingly simple about Salomon:
“Salomon is not a fashion house.”
So the brand is doubling down on what it does best. Serious mountain footwear. Real performance. No styling tricks. The idea is honest: make the product so good for sport that people pull it into culture themselves.
That’s how the XT-6 became a city staple. And it’s happening across the range again in 2026.
Below are the pairs you keep seeing on streets, in cafés, and outside shows. Plus, the coffee each one feels like. Because, somehow, that makes perfect sense.
Who They’re For: Minimalists who want one pair that works in rain, cold, travel, and daily city life.
Why You Should Buy: Waterproof GORE-TEX, proven trail stability, and the exact silhouette fashion crowds adopted first.
Coffee Energy: Flat white. Reliable. Balanced. Quietly excellent every single day.
Who They’re For: Fans of the XT-6 shape who want more texture and personality.
Why You Should Buy: Heritage materials, stitched Sensifit construction, added depth without losing performance DNA.
Coffee Energy: Oat latte. Softer. Textural. Same base, more character.
Who They’re For: Sneaker fans who like bold trail shapes with history and bite.
Why You Should Buy: Archival energy, stronger colours, more visual punch than the XT-6.
Coffee Energy: Espresso. Short. Strong. Impossible to ignore.
Who They’re For: Those who like the rugged, equipment-first side of Salomon.
Why You Should Buy: All Terrain Contagrip outsole, serious durability, a silhouette that feels like gear, not fashion.
Coffee Energy: Long black. No milk. No nonsense. Does the job properly.
Who They’re For: Those who want Salomon’s DNA refined through a fashion lens.
Why You Should Buy: Premium leather finish, mountaineering cues, crossover appeal born from work with The Broken Arm.
Coffee Energy: Cortado. Equal parts function and finesse.
Who They’re For: Runners and early adopters who want tomorrow’s icon today.
Why You Should Buy: Lightweight, responsive, versatile across road, gravel, and city parks.
Coffee Energy: Cold brew. Smooth. Modern. Surprisingly powerful.
Why These Work With Modern Wardrobes
None of these were designed to be styled with wide trousers, technical jackets, and minimalist coats. That happened because the shapes, colours, and technical honesty feel real.
In 2026, menswear is drifting toward function, durability, and authenticity. Salomon happens to represent all three without trying.
That’s why you keep seeing them.
On streets. In cafés. And outside Fashion Week.
The editorial team at Fashion’s Digest is your trusted partner in redefining modern men’s style. Established in 2007, Fashion’s Digest has evolved into a leading authority in men’s fashion, with millions of readers seeking practical advice, expert insights, and real-world inspiration for curating their wardrobe and lifestyle.
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