I’ll be honest, I don’t know loads about JoJo Siwa, but I’ve noticed when I scroll through social media, whenever she comes up, the comments section never passes the vibe check.
For the uninitiated, the now 21-year old entertainer, grew up in the public eye as a child dancer on Dance Moms from the age of 9. She joined Nickelodeon at age 14 as a singer and actress. She competed in Dancing With the Stars in 2021 and shared that she’s pansexual the same year and earlier this year, she launched her adult singing career with her first single, Karma, which saw her rebrand and significantly switch up her image.
Since then, she’s been ruffling feathers and people are not happy with JoJo 2.0. Case in point: a recent Instagram post that shows JoJo dancing alongside E News host, Keltie Knight, dressed in a hi-vis jacket, cargo trousers and worker boots. A brief scroll through the comments served up endless vitriol. “Please gurl go home” one post read. So far, the comment has picked up over 800 likes. “Can jojo just go away” said another, with over 1400 likes. “Why is she holding her head like that” “Can somebody send this kid back to the trailer park?” “Cringe every time she’s present.” “Jojo thinks everything she does is so hard” “Why [does] she dress like she[‘s] working in construction lmao”.
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It’s not just this post. The topic “Why are people hating on JoJo Siwa?” has over 235.3 million hits on TikTok. Criticism levelled against her has ranged from her “overconfidence” to her styling choices, her “masculinity,” and her sexuality, among other jabs.
Truthfully, her interviews, clothes, performances and music videos are provocative. She previously declared “I want to start a new genre of music … it’s called ‘gay pop’”. Her videos are heavy on groin thrusts, kisses, trysts with boys and girls and frantic dance moves. Her outfits are out-there with face studs, mask-like face paint and a leather, chain and teddy bralet. It’s explicitly sexual, it’s audacious, it’s in your face…It’s not for everyone and that’s fine.