I wasn’t alone. The reformulated Balm Dotcom divided opinion, with some applauding the vegan update. But loyal fans of the original product shared their disgruntled opinions on social media and created entire threads devoted to the subject on Reddit.
Glossier was one of the original brands to put community at the heart of its business, crowdsourcing products from its customers. So when loyal fans pleaded for the original Balm Dotcom to return, Glossier listened.
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Today the original Balm Dotcom formula (featuring lanolin, antioxidant vitamin E and natural emollients such as beeswax and castor seed oil) is back, in all nine flavours.
Birthday, Rose, Wild Fig, Coconut, Mint, Lavender, Mango, Strawberry and the Original, will replace the vegan options, which will only be available to purchase while stocks last.
In a teaser, tongue-in-cheek Instagram post on May 16, Glossier staff read out critiques of the refreshed Balm Dotcom from its Comment Section. “I’m on my hands and knees begging you to bring back the original formula,” one consumer wrote.
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It’s a timely move for the brand. According to beauty retailer Space NK, sales of lip treatments, largely driven by balms, is up 283% vs 2023.
Glossier already has a much-loved balm, with one being sold every 20 seconds globally, so giving the people what they want will no doubt cement its cult status once again. It’s a Glossi-yay from me.
Glossier Balm Dotcom Original Formula, £14, is available to buy on May 17.
For more from Fiona Embleton, GLAMOUR’s Associate Beauty Director, follow her on @fiembleton.