It creates a psychological shift, notes Gregoris. “Red is a striking, vibrant, assertive colour that draws attention,” he says. “It has the ability to empower the wearer but also to change how someone views themselves,” he continues. “In psychology, it is known that red can stimulate a sense of confidence, making the wearer feel more attractive and in control.”
Specifically, one study discovered that women who wore makeup scored higher on a test, which psychologists say could be down to this ‘lipstick effect’ – when a boost in self-esteem has a knock-on effect on cognitive skills and memory.
All of which brings us back to those kick-ass red lipstick names. As François points out: “The name has to be punchy. You want it to be more than a lipstick – you want it to be iconic.”
How to find the perfect shade of red lipstick
And yet, despite being so empowering, red lipstick seems to trip a lot of us up. The beauty of red lipstick is that everyone can wear it, but in order to find the perfect match, it is important to assess your skin’s undertones first, says Claire.
“If you have a warm, golden skin tone, then a warm or orange-based red will complement it perfectly,” she notes. “Blue reds work best on cooler undertones. Pairing your favourite nude lip liner with a red lipstick can also soften the shade and make it feel like a better fit.”
The formula is also important – “a little stain is nice,” says François – but, ultimately, the real power of red lipstick is deeply personal. “Red lipstick means whatever the wearer wants it to mean – and that is what really matters,” says Maria. Even the stain it leaves on a wine glass is as unique to you as your fingerprint.
For me, blurred edges, much like bedhead hair, conjure up breathless, romantic encounters. While statement swipes of scarlet, and lines as crisp as a stiletto heel, are for days when I need to boss it and feel more polished.
François echoes this sentiment: “Lipstick should be love at first sight. If you wear nothing else on your face, but you put on a red lipstick, you can face the world.”
For more from Fiona Embleton, GLAMOUR’s Associate Beauty Director, follow her on @fiembleton.