The butterfly haircut is the most searched-for hair trend of 2023

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The butterfly haircut is the most searched-for hair trend of 2023


If you haven’t already come across TikTok’s current fave hair squeeze, the Butterfly haircut, you’re most definitely about to.

Mussy, choppy layers have been trending for the past few seasons (see: shag haircuts and the wolf cut) but lately, layers are getting a glow-up and teaming up with ‘90s bombshell volume to create a gorgeous hair baby that’s exactly as pretty as it sounds.

If you’re thinking it’s a recipe for a smash-hit cut, you’d be right. The team at beauty platform, Cosmetify have been crunching numbers to predict the hottest hair trends for summer 2023 and right up on top with the most monthly searches, is the butterfly haircut. The chop, which has seen a 90233% increase in interest over the past year currently racks up 6,600 hits each month, so obviously, people want to know more about the cult cut.

So what exactly is a butterfly haircut? The idea is that the chop blends a shorter haircut up top, with cropped, voluminous fluttery layers and swishy chin-length face-framing pieces…all with the benefit of pretty mermaid lengths. Basically, the finished look should give you some oomf and shape through the crown, combined with tumbling lengths through the ends. Kind of like the top and bottom wings of a butterfly.

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“It’s an updated take on the classic ‘Rachel’ style from Friends and the classic ’90s layering look that we all love again,” explains celebrity hairdresser Jay Birmingham. The style features a grown-out curtain fringe (so bonus points if you’re already rocking one of those), with some slightly disconnected collarbone or jaw-length layers, but keeps all of your length in tact.

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