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First came ‘Expensive Brunette” (courtesy of Tom, who coined the term). Then came “Expensive Blonde.” Now? “It’s clearly time for ‘Expensive Bronde’,” Tom says. “It’s the perfect place to evolve to if you want to tone down a summer of Barbie Blonde, or if your brunette tones have become organically lightened and sunkissed. The expensive characteristic comes from the dimension and detail which is inspired by the level of craftsmanship that is typically applied to blonde hair, but utilised in deeper tones,” he says.
The jist? “Cleverly placed high and low lights are woven throughout to create the overall look of a perfect ‘bronde’ – the midway place between being blonde and brunette,” Tom says. “It’s a great choice for those who don’t identify as a blonde but are curious to play with lighter tones, or for those who have been bold and blonde for a while and are tempted by a deeper shade,” he adds. And, it’s a little spicy, too. “Interestingly, this bronde leans closer to copper than ever, so it’s also a great choice for those who are attracted to copper tones but nervous a true copper won’t suit them,” Tom adds.
Dom Seeley, International Creative Director at ColorWow agrees. “A big trend we will see in the autumn months is rich hues of warm blonde, brunette and caramel with dimension,” he says. “Gone are the days of one-tone brunette or blonde – expect more of an amber bronzed brown for autumn with a multitude of rich warm brown and golden blonde shades (aka ‘bronde’),” he confirms. “It’s a great way to stay true to your roots, while adding that pop of warmth to give life to normally one-toned hair colour,” Dom adds. “Plus those warm caramel and gold shades are more complimentary towards skin tones. They give hair a much healthier look and add brightness,” he says. And, Andrew Fitzsimons who works with Khloe Kardashian and Jlo is also on board. “I really like the darker tones of blonde hair as it is a perfect transition from light hair to a bit darker as the seasons change. I’ve recently worked with J-Lo who was rocking this type of colour and I think this will be a big trend for the autumn,” he says.