What a year it has been for TikTok Beauty. The app has people from all over the world, and from all ages scrolling for hours on end, but one thing TikTok users couldn’t quite get enough of was beauty. #Beauty amassed a colossal 140.3 billion views the past year, with #skincare coming a close second with 138.4 billion views but #BeautyHacks at 22.4 billion views and #BeautyTrends at 231.5 million views is what defined what we were all really looking for.
Whether you wanted some inspiration for your passport photo look, resolving your dry skin woes, or plumping up your lips without going under the needle. There was something there for everybody.
If you’re anything like us, your TikTok hours spent is probably a bit too embarrassing to share, but with that came great knowledge. This was the platform with no filter and no gatekeeping. Users openly shared their best tips, tricks and techniques, (whether it be for skin, hair, or makeup) so that we can all look our best selves, and the content did not disappoint.
Here are 9 of the most iconic TikTok beauty trends of 2022 ranked:
9. Hailey Bieber Nails (36.2 million views)
Some of us were obsessed with Hailey Bieber nails. The model had plenty of nail cam videos go viral. The most interesting part of it all was the simplicity of most of Hailey’s nail looks. That light neutral gel base polish with a chrome powder gave the perfect glazed doughnut nails, and instantly NailTok was hooked. Sometimes less is more…
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8. Skin Cycling (195.8 million views)
During the pandemic, there was a huge skincare boom, as we focused less on makeup and more on glowing, healthier skin. After all, we spent a lot of time in front of our phones and laptop cameras. However this carried right through to 2022 and as people became more cautious of what they were and weren’t putting on their skin, they went to TikTok to find out more about it too. “The TikTok community loves a skincare overhaul, and ‘Skin cycling’ was a particularly popular one.” TikTok tells us.
The goal of a skin cycling routine is to create a four-step nightly skincare routine to help with uneven skin textures and breakouts. Giving you that glazed doughnut skin glow we were also so obsessed with.
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7. Slugging (673.4 million views)
Slugging is a well-known K-Beauty-inspired moisturising technique that involves slathering the face with an occlusive product as the last step in your evening skincare routine to prevent dryness and protect your moisture barrier. TikTok got us really into it, and users saw major improvement on skin texture, hydration and overall appearance. Vaseline which once was a product many people to lips quickly became the it-girl of skincare products.
TikTok content
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6. Glowy Skin (890.6 million views)
Glowy skin has been the goal all through 2022. This trend alone has inspired other micro trends that have blown up in the last few months, like #Glassskin, which goes hand in hand with the popular K-Beauty skincare hacks, to the adorable #ColdGirlMakeup, which sees girls giving inspo on how to do an aesthetically pleasing, snowy, cold weather makeup look. Not forgetting #passportphotomakeup, which give you slick, golden-hour makeup for your passport photo (because, let’s be real, you’re going to have to stick with it for many years to come).