Makeup

The 9 Blushers That Makeup Artists Swear By for Mature Skin

November 4, 2025

The blush boom isn’t slowing down any time soon. However, not every formula will work on every skin type—for example, different textures may not suit every skin type, and certain shades can wash out specific skin tones. And yet, the right blush can transform your overall makeup look, elevating it from polished to positively radiant in a single sweep.

When it comes to mature skin, liquid and cream textures are often the best choice because they are less likely to cause creasing. Mature skin is often—although not always—drier than younger complexions, and so these textures have a more comfortable, hydrating finish that is less likely to settle into fine lines and wrinkles. That said, some modern powder options are lightweight, silky and finely-milled enough to play well on maturer skins. Ahead, we’ve broken down seven of the best blushers for mature skin, complete with swatches so you can see the texture and formula in action.

Best blush for mature skin at a glance:

Best liquid: Rare Beauty Soft Pinch Liquid Blush, £24 | Space NK
Best cream: REFY Cream Blush, £18 | Space NK
Best stick: Haus Labs Glassy Blush Stick, £30 | Sephora UK
Best powder: NARS Blush, £34 | Sephora UK
Best radiant: Sculpted by Aimee Cream Luxe Blush, £17 | Boots
Best balm: MERIT Cheeky Flush Balm, £26 | Sephora UK
Best multipurpose: Jones Road Lip and Cheek Stick, £36 | Liberty London
Best luxe: Victoria Beckham Beauty Cheeky Posh Blush Stick, £39 | Space NK
Best dewy: Bobbi Brown Pot Rouge, £32 | LOOKFANTASTIC

What to look for in a blush for mature skin

There are several general pointers to consider when selecting makeup for mature skin. “The real goal of it is to bring back freshness and dimension without emphasising texture,” says pro makeup artist Lisa Caldognetto. “I really look for formulas that have a natural sheen or a bit of a creamy finish; something that blends in seamlessly rather than looking powdery and sitting on the skin.

“My top tips would be to avoid anything overly matte or really shimmery, because the heavy shimmer can really exaggerate fine lines,” she continues. “Then, think soft skin tones for colours as well, so on a lighter skin, peach, rose and warm pinks to really brighten the face and give a healthy complexion, while on deeper skin, look to a deeper, rusty peach, a really deep magenta or berry tones to lift and give a bit of colour.”

The best way to apply blusher for mature skin

“A light touch and good placement always makes all the difference,” says Caldognetto. “I generally like to start with a cream blush, then if you want a really long wear you can set with a powder blush or you can use clear setting powder.”

As for placement, “I like to apply it slightly higher on the cheek,” she continues. “A trick that I often hear people talk about is to smile when you apply blush—I say no to that. You want to apply it higher to give a real lift, because I think as you get older everything pulls down. A good application technique is: if you come straight down from the outer pupil, in line with the nostril, that’s where you start your blush, then sweep it up on the higher, harder point of the cheekbone, using a fluffy blush to really blend it. I find if you tap it on to begin with to deposit the colour, then diffuse in a circular motion or sweep it to blend the edges out, this always gives a really good placement and a healthy finish that’s really effortless.”