Millions of people use mascara everyday. This is also the reason why there are millions of self-proclaimed best mascaras on the market to meet every need. great for choice, but it means it’s not always easy to find your way around.
As a beauty editor (at GLAMOUR Germany), I’ve built up an edit of favourites over my career that I wouldn’t want to be without. These include the Too Faced Better Than Sex Mascara for volume and the Benefit Bad Gal Bang! for length and density. But now, a new mascara has made it into my makeup bag and secured a permanent place in my regular routine.
If there’s one aesthetic that’s currently trending when it comes to lashes, it’s a long, fanned-out look. This is usually achieved with falsies or lash lifts. However, my new mascara squeeze achieves this in a couple of coats – and I’ve been blown away by the effect it creates. But… who is she? My latest discovery is the Fan Fest Fanning mascara from Benefit, which promises “fan-tastic” lashes.
This is primarily thanks to a special brush head that is curved in such a way that it separates the lashes and ensures optimum curl. In addition, the flex-wave fibre of the brush makes the lashes appear multiplied and totally defined. The 40-degree curve lifts lashes from the roots to the tips and reaches every hair from the beginning to the end of the lash line.
But it’s not just the brush that creates this effect, the formula also plays a major role. Cranberry extract featuring conditioning fatty acids nourish the eyelashes, provitamin B5 ensures a well-groomed lash look and rice wax helps to define and separate the hairs to provide a long-lasting curl.
To apply Fan Fest Fanning, I like to place the brush on the lash line and move it gently towards the tips. I repeat this process several times and hold the curved brush vertically against the lashes on the last pass for the ultimate curl.